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The Alan Mayes Company

 

14560 183rd Ave NE

Woodinville, WA 98072

 

 

Phone : 425-788-3149

Cell : 206-605-2690

Fax : 425-788-5541

 

Email:

almayes1@comcast.net

 

 

 

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Retail Real Estate – New Normal

 

The last year has seen a reduction of consumer confidence and sales throughout the retail industry. This reduction in sales has caused many retailers to close stores or at minimum to request and receive lowered rentals so that their units can survive another year to see what the future brings. The reality is that consumers have been forced by economic conditions to spend less. This has forced retailers to adjust their model significantly and at the same time demand lowered rents for all new stores.

 

We don’t really know when retail sales will return to somewhere close to the sales received in the last few years so retail chains have had to reduce expense and to re-tool their merchandising to match-up with the New Normal sales patterns.

 

Retailers and Developers have found it necessary to work together to complete deals, finish center merchandising, and to try and keep existing centers vital and viable. And for the foreseeable future, this strategy appears to be the New Normal for Retail Real Estate. Landlords and Retailers finding ways to continue their business models as best they can until the economy changes or each of them have to morph their models to react to emerging sales trends.

 

New Normal means lower sales, lower profits, lower rents, lower expectations and lower growth. It may well be that we will all look back at this period of New Normal and long for these days again. Certainly the retail scene has changed forever.

 

Alan Mayes

Senior Vice President, Point Retail.com